A column chronicling conversations and events on the awards circuit. Emmy ballots are live now, this is first weekend of voting before they are due back on June 27, and I have managed to pick up a real sense of anxiety and tension out there from the many campaigners doing everything they can possibly do to grab the attention of the some 20,000+ voting members of the Television Academy.
I feel their pain. How do you break throught in this thing if your show isn’t Ted Lasso or Succession?, past winners that benefit from being, well, past winners and that kind of instant recognition.
Not that even Apple TV+’s breakthrough Lasso or HBO’s current juggernaut Succession are resting on their laurels.Every member of the Academy regularly gets the slickly produced Emmy Magazine monthly, and the edition that recently arrived at a very crucial point in the season, had a multi-fold out advertising cover from Warner Bros with Lasso most prominently front and center so the first thing voters see is the mug of Jason Sudeikis.
Take that off and there is the actual cover of the magazine (three Native American actors from AMC’s Dark Wind) that has a split down its middle right between the two M’s in EMMY that opens up to a lavish ad of, you guessed it, Succession.
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