Nordic Entertainment Group (NENT Group) is rolling out its streaming service Viaplay into five new markets through 2023.Viaplay will launch in the UK in the second half of 2022 and then in Canada, Germany, Austria and Switzerland by the end of the following year.
That will take its total footprint to 16 countries, with the U.S. one of the previously announced upcoming markets.The streamer will offer Nordic, local and international series, films, documentaries and kids content, both original and acquired.
The company said a range of Viaplay originals would be a cornerstone of the product in all markets. The platform will launch on a direct-to-consumer basis as well as in partnerships with local distributors.NENT Group said it has revised its
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