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Nordic Flair Training Program Turns to Innovation to ‘Future-Proof’ Region’s Industry

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variety.com

Christopher Vourlias Five years ago, the Finnish Film Affair launched the first edition of its Nordic Flair training program, an initiative designed to offer career development for film professionals from across the Nordic region that takes place parallel to the Helsinki International Film Festival — Love & Anarchy.

This year’s event focuses on sales agents, distributors, buyers and broadcast commissioners working in one or more of the Nordic countries and is designed to offer participants the tools to innovate new sales and distribution models, scout emerging Nordic filmmaking talent and lead their professional teams through challenging times. “There are many Nordic talents working internationally behind the scenes in the business of film, and with the focus this year, we want to highlight that,” says Finnish Film Affair director Maria Pirkklainen, noting that “training opportunities have been scarce for this group in general.” The event, which culminates in the presentation of the Nordic Film Award to one top regional talent, will include workshops organized by Sten-Kristian Saluveer, the founder and CEO of Storytek Innovation and Venture Studio, and Nordic Factory.

Saluveer, a media innovation and policy strategist who works at the “intersection of strategy, technology and film,” will be working with participants to look at ways of “future-proofing” the Nordic industry amid sweeping changes to the global entertainment business. “In many ways, the Nordic industry is already quite competitive artistically.

But at the same time, we are rather small markets, and whatever happens in the larger ecosystem, it influences the business tremendously,” he says. “So the industry constantly needs to upskill and future-proof

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