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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Nielsen, TV Networks Continue Clash Over Upgrade That Might Give Early Favor to Amazon

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variety.com

Brian Steinberg Senior TV Editor Nielsen’s efforts to introduce new elements to its audience-measurement technology are gaining steam, despite the concerns of executives at some of the TV networks on which it keeps tabs.

Nielsen on Thursday worked to show that some of the new features it wants to introduce to its products were on track to being ready for the marketplace, part of the start of an annual accreditation process before the Media Rating Council that could take up to two weeks to complete, according to five people familiar with the proceedings.

The measurement giant hopes to gain industry backing for its efforts to combine data from digital devices with panel data from actual people — and in doing so, could open the door to Amazon being able to have its own first-party viewership data for “Thursday Night Football” incorporated into Nielsen’s ratings for the sports program.

Nielsen and Amazon have been working on this plan since 2023, and have enjoyed the support of the NFL. Nielsen previously hoped to implement first-party data in fall of last year, but backed off after the networks complained.

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