Brian Steinberg Senior TV EditorDon’t count Nielsen out as the media industry scrambles to find new ways to tabulate audiences increasingly making their way to venues other than a traditional TV set.The media measurement giant, whose work serves as the bedrock for most TV-advertising deals, intends to launch new technology that can provide so-called “cross screen” viewership of video content that might appear on traditional TV or on new digital screens, whether they be desktop, mobile, or streaming.
While the “Nielsen One” framework won’t be fully implemented until December of next year, Disney and Interpublic Group’s Magna, the large media investment firm, are among ten companies that will provide early feedback in the interim.
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