Patrick Frater Asia Bureau ChiefKorean electronics giant LG has partnered with NEW ID, part of the Next Entertainment World group, to expand the Korean entertainment content available to users of its smart TV sets.
Among the new offerings is YG TV, a channel launched with the YG Entertainment talent agency that is responsible for K-pop acts including Blackpink, G-Dragon, Taeyang and Winner.The move represents an expansion of LG’s role as a provider of free ad-supported streaming television (FAST).
That sounds like a throwback to linear television, but in fact is a rapidly growing business sector populated by brands including Tubi TV, Pluto TV, IMDB TV and The Roku Channel.LG is the world’s second largest manufacturer of TV sets.
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