Marta Balaga Netflix vowed to decarbonize its productions “across the globe” at Series Mania. “That’s our main goal in the next couple of years,” said Claudia Augustinis, head of production at Netflix France. “We always say we want to entertain the world.
But in order to do that, we need a world to entertain.” While there is no standard formula that fits all productions, observed Netflix Spain’s Ester Velasco, hiring external vendors to help out producers is key.
Be it on “Elite,” now in its sixth season, or rom-com “In Love All Over Again.” “Our consultants break down the scripts and identify opportunities [for] decarbonizing productions,” she said, discussing its pilot initiative launched last year. “If they identify that the talent comes from distant locations, they can ask: ‘Is there any chance to organize transportation by train, rather than plane?’ Or ‘We have seen that you are planning to rent cars.
Could they be electric instead?’ ‘Could the character drive one, so that we can reflect sustainable behavior on screen and influence our audience’?” Velasco also opened up about Netflix Spain’s “jewel”: its production hub. “Recently, it has been wired to renewable energy [sources].
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