Todd Spangler NY Digital Editor Netflix is continuing its push to bring out a diverse set of games — ranging from casual puzzle titles to AAA games — included for no extra cost with its streaming plans, on the theory that it will help drive up and retain subscribers.
Since bowing its first games globally in November 2021, the company has released 55 games. About 40 more are slated for later this year, which would bring the lineup to 95.
In addition, Netflix Games has around 70 titles in development with partners, plus 16 games currently being developed by its in-house game studios, which include one in Southern California built around Chacko Sonny, the former Activision Blizzard executive producer behind “Overwatch.” “Our goal is to have a game on Netflix for every one of our members,” said Leanne Loombe, Netflix’s VP of external games.
As for how many of Netflix’s 230 million customers are actually playing its games, Loombe declined to provide figures but said the streamer is “super happy with what we’re seeing.” One of its most-played games to date is “Too Hot to Handle: Love Is a Game,” released in December 2022 alongside Season 4 of the popular unscripted dating show, in which contestants are forbidden from any “sexual touching” (not even for themselves).
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