Ted Sarandos Elaine Low-Senior New York USA Germany Berlin Netflix show audience country Ted Sarandos Elaine Low-Senior New York USA Germany Berlin

Netflix’s Ted Sarandos on Local-Language Originals Strategy

variety.com

Elaine Low Senior TV WriterAnna Winger’s “Unorthodox,” based on Deborah Feldman’s 2012 memoir about a young woman leaving the ultra-Orthodox Jewish community in New York to start life anew in Berlin, was not intrinsically designed to be an international darling.The mandate of Netflix’s German television group, says co-CEO and chief content officer Ted Sarandos, is simply to “make great TV” for the subscription streaming service’s German audience.

But one function of Netflix over the years has been broadening the American palate for television and movies, offering non-U.S.

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