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Netflix’s Next Level: How the Streamer Is Looking to Boost Growth With Ads, Password-Sharing Crackdown, Live Events and More

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NetFlix.com was dropped in the mail. The movie was 1988’s “Beetlejuice,” from director Tim Burton with a cast that included a teenage Winona Ryder, who nearly 20 years later would be tapped to star in the series that has become one of Netflix’s signature original titles, “Stranger Things.” Last year, Burton directed the first four episodes of “Wednesday,” a hot property that turned Jenna Ortega into an overnight star.

Those connections are just a few of the full-circle moments Netflix has marked in recent years as the upstart has become the establishment.

The Silicon Valley-born company barreled into Hollywood a decade ago in search of shows that were edgy and distinctive and maybe even expensive.

Ten years after “House of Cards” launched Netflix into its 2.0 phase of growth, the company is settling into a new role as the leading incumbent streamer.

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