EXCLUSIVE: Netflix has ordered a documentary series based on Big Vape: The Incendiary Rise of Juul, the new Henry Holt book by Time Magazine correspondent Jamie Ducharme.
Series will be directed and executive produced by R.J. Cutler, who’s coming off the Showtime docu Belushi and Billie Eilish: The World’s A Little Blurry for Apple TV+ and Neon.Darryl Frank and Justin Falvey will be exec producers for Amblin Television, alongside Elise Pearlstein and Trevor Smith for This Machine, and Ian Orefice and Rebecca Teitel for Time Studios.Amblin optioned the book last year and Cutler came aboard in February.
Series will chronicle the rise of Juul from a scrappy tech start-up to a multibillion-dollar tobacco company that at one point controlled 72%
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