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Netflix Launches Asian American and Pacific Islander Hub, National Campaign for AAPI Heritage Month (EXCLUSIVE)

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variety.com

Elaine Low Senior TV WriterTo highlight its Asian American and Pacific Islander creators and talent during AAPI Heritage Month, Netflix is launching a hub on the service dedicated to AAPI content, as well as a national ad campaign.The company joins other streaming services in spotlighting its AAPI shows and movies — HBO Max and Hulu are just two other streamers that debuted a dedicated collection of content featuring Asian Americans on screen.Netflix’s Celebrate Asian American & Pacific Islander Stories collection includes series, films and specials starring AAPI talent, including “Kim’s Convenience,” “Always Be My Maybe,” the “To All the Boys” franchise, and “Never Have I Ever.” There are also specific breakdowns for AAPI.

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