Netflix Co-CEO Ted Sarandos said the company is more committed to “sports-adjacent” programming than acquiring live rights.The company has expanded its portfolio of documentaries and series about high-profile athletes and sports.
Successful examples include Michael Jordan documentary The Last Dance (which Netflix co-produced with ESPN), Deaf U. and Formula 1: Drive to Survive.
With rivals like Amazon, Disney and NBCUniversal making major moves in bringing sports from linear to digital, Sarandos has frequently been asked about the prospects of Netflix doing something similar.Asked during the company’s second-quarter earnings interview about such a scenario, he said sports-adjacent properties show what Netflix “can do to build enthusiasm.” In
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