Tuesday’s earnings interview. Sarandos on Tuesday was asked about the unique theatrical strategy for the “Knives Out” sequel, which will open in a sneak preview for one week over the Thanksgiving holiday a month before it debuts on Netflix.
While the film will play at AMC and Regal locations, a first for any Netflix movie, it will only play on 600 screens. That’s in line with some of Netflix’s other tentpole films like “The Gray Man” but below the Dwayne Johnson film “Red Notice” in terms of screen count.Speculation and debate though has surrounded “Glass Onion” specifically, given that Rian Johnson’s film was a surprise box office smash back in 2017, the film played gangbusters to the crowd at its Toronto International Film Festival premiere and simply because of the enormous price tag Netflix paid to acquire both it and a third film in the franchise.
But Sarandos was clear that even this theatrical strategy is for Netflix another way to generate hype and word of mouth excitement once “Glass Onion” does hit Netflix. “For all those folks who can’t get to a city or where a festival is, this one week release on 600 screens is a way of creating access to the film and building buzz, the same thing we’re doing in those festivals.
I would look at this as another way to build anticipation for the film and build buzz and build reputation for the film ahead of its Netflix release,” Sarandos said. “Of course with one week of release in theaters, most people will see them on Netflix.
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