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Nelly’s new partnership is hotter than ever

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Nelly is starting 2021 with the right foot. The Texas-born St. Louisan just partnered with Lay’s to add more heat to the company’s Flamin’ Hot chips.

The award-winning superstar brings back his worldwide known hit “Hot in Herre” in Lay’s latest commercial — an opportunity he describes as “great.” In a zoom meeting with HOLA!

USA, Nelly shared details of this alliance. “It feels great,” said the artist with a big smile. “I definitely want to thank Lays for allowing me to be a partner.

It’s just a great situation. Flamin’ Hot has been around for about 20 years, and I’m celebrating my 20th anniversary as well,” he highlighted, adding that this partnership is perfect. “I just feel honored that they reached out, and what better way to do it with.

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