NBCUniversal Unveils Advertising Initiatives Including ‘Content Quality Index’, 29 New Measurement Partners, Expanded “In-Scene” Effort
deadline.comAt its third annual developer conference on Wednesday, NBCUniversal introduced a range of new products and capabilities aimed at enhancing the media company’s appeal to advertisers.
Among them: a new “content quality index” partnership with MarketCast; an expansion of in-scene advertising capabilities; and the certification of 29 new measurement partners.
The One23 event in New York is named after NBCU’s One Platform, which unifies the company’s many advertising venues, across streaming, digital, social and linear TV.
This year’s confab features appearances by Apple co-founder Steve Wozniak and NBC late-night host Jimmy Fallon. With an emphasis on technology, it is designed to complement the annual NewFronts and upfronts presentations by NBCU to advertisers in May. (Disney has added a similar event in the first quarter of recent years.) A press release issued at the start of the conference highlighted 18 initiatives across areas like measurement, data, innovation, commerce.
Read more on deadline.com