Matt Strauss Los Angeles city Boston reports president Digital and Matt Strauss Los Angeles city Boston

NBCU Poaches Hulu’s Annie Luo to Be Peacock EVP of Partnerships and Development

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variety.com

Todd Spangler NY Digital EditorKelly Campbell, the ex-Hulu chief who now serves as president of Peacock, recruited her former Hulu colleague Annie Luo for the NBCUniversal streamer’s leadership team.Luo is joining Peacock as executive VP, global partnerships and strategic development.

She’s based in L.A. and will report to Campbell. In the role, Luo will lead teams responsible for driving growth via existing and new strategic partnerships and will collaborate with divisions across Comcast, NBCU and Sky on the development and execution of global streaming strategies.Most recently, Luo was senior VP of business development and operations at Hulu, which is majority owned by Disney.

At Hulu, she was responsible for key strategic partnerships, long-range planning, new business model development, and cross-company operational alignment.

Before joining Hulu in 2019, Luo spent three years with McKinsey & Co. as a founding member of the consulting firm’s global consumer tech and media practice.

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