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NBCU CEO Jeff Shell Says, “If A Creator Wants A Traditional Theatrical Release, We’re The Best Place To Be,” Calls Peacock “Misunderstood”

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NBCUniveral chief Jeff Shell plugged the studio to talent and called theatrical releases crucial to the business. He also said movies may be more profitable post-pandemic, and that Peacock is “misunderstood” since it’s was really designed to complement existing businesses.Theatrical is “really important to the movie business, not just as a revenue stream but because that what makes a movie a movie, the ability to create an event.

The ability to wake up and see your box office, not ‘we dropped on some streaming service.’ Shell told the a virtual Credit Suisse media conference.(The “event” factor is also helping to keep linear television afloat, he said, especially with news and sports.)Universal, he said, navigated “through this disruptive

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