Amid declining linear ratings, holiday programming has been one area where viewers had continued to flock to ad-supported networks, bringing in a significant chunk of those nets’ annual ad revenue.
As a result, holiday fare has exploded, expanding to a month — or longer — on basic cable networks such as Hallmark, Freeform and Lifetime.The broadcast networks have been dipping their toes in the arena.
NBC, which has probably the most perennial holiday staples with Macy’s Thanksgiving Day Parade, The National Dog Show andChristmas in Rockefeller Center, introduced the live holiday musical with the 2013 production of The Sound of Music.
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