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NBC Plans To Cede Wide Swath of Daytime Programming to 2024 Paris Olympics

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Brian Steinberg Senior TV Editor NBCUniversal’s efforts to broadcast the spectacle of the Olympics has long faced a seemingly insurmountable challenge: How to telecast sporting events that often take place in odd parts of the day?

In 2024, the answer is easy: Just put them on when they happen. NBC plans to pre-empt at least nine hours of its daytime schedule each day of its broadcast of the 2024 Paris Olympics, slated to take place between July 26 and August 11, 2024.

Paris time is six hours ahead of the U.S. eastern time zone, but NBC’s daytime coverage will feature the most opular events live in the morning and afternoon.

The network will then deliver a three-hour primetime show that curates big events with behind-the-scenes coverage and inside looks at the athletes.

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