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MTV VMAs Dip In Demo Rating, Rise In Total Minutes Consumed From Previous Year With Return To Barclays

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deadline.com

The 2021 MTV Video Music Awards hit the right note Sunday night as far as pandemic-era shows go as the annual ceremony returned to Brooklyn’s Barclays Center and scored a 0.9 rating in the 18-49 demo and a slight increase in Total Minutes Consumed (TMC) from the previous year.Per ViacomCBS, the annual awards was down only 17% ratings-wise from 2020, outperforming other awards shows which have seen an 50% drop in the key demo year to year.

Sunday’s show rose 9% in Total Minutes Consumed (TMC) from the previous year, earning 1.40B TMC vs. 1.29B of 2020.Last year the VMAs, which was complete with limited attendance, social distancing, Covid-compliant production numbers and fashionable face masks, drew in a total of 6.4 million viewers with the

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