Ethan Shanfeld MTV Entertainment Group (MTVE) announced the launch of a new multi-year initiative, “Mental Health is Health,” to tackle the nation’s growing mental health crisis.The campaign will use the power of storytelling to de-stigmatize mental health and drive behavioral and cultural change.
MTVE commits to doubling the number of mental health storylines across its portfolio of over 100 television shows, while working with the USC Annenberg Inclusion Initiative to ensure that all portrayals are authentic and nuanced.A recent MTV study found that 92% of adults believe it is important to highlight mental health in entertainment, yet a 2019 USC Annenberg Inclusion Initiative study found that only 7 percent of TV characters in the top.
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