Moviegoing Still Reigns for Summertime Entertainment, Cinema Foundation Study Says
thewrap.comIn advance of CinemaCon next week in Las Vegas, the Cinema Foundation has released its new report on summer moviegoing. The study, entitled “The Value of a Movie Ticket: What Drives Consumers to Big-Screen Entertainment”, was conducted by the Quorum in partnership with the Cinema Foundation during the second week of April with more than 1,500 consumers participating.
General consumers were asked to choose only one form of out-of-home entertainment, representing the season’s best value. Going to the movies ranked higher than amusement parks, sporting events, musical concerts and live shows.
Beyond that broad result, and to be fair amusement park tickets and live sports and concerts can be incredibly expensive on a per-person scale, the results included a few choice tidbits. “Consumers recognize that moviegoing brings the biggest bang for their summer buck,” Cinema Foundation president Jackie Brenneman said. “Not only does the cinema remain the most affordable venue for out-of-home entertainment, but it’s also seen as offering the highest value, according to our survey of consumers.
The movie theater provides that great escape we’re all demanding and the chance to share exciting experiences and tasty concessions with our family and friends this summer.”In terms of ticket value, 80% of those polled believe that seeing a movie in a theater is reasonably priced as a group activity for friends or family, and 85% are excited about their recent theatrical experience.
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