MIPTV: Foreign Markets Become "Next Big Battleground" as Streamers Bet Big on Global Growth
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hollywoodreporter.comThe market for dramas, non-fiction and comedy shows produced outside the U.S.— growing steadily for years — has gotten a super-charged kick thanks to U.S.-based streamers, which have pumped cash into new originals from Europe, Asia, and Latin America.
Investment in international series, a trend started with Netflix with shows like Narcos (Mexico), Dark (Germany), Money Heist (Spain), and The Kingdom (South Korea), and continued by Amazon Prime (Fleabag from the U.K., India series Sacred Games), has become a key part of the growth strategy of every big new streamer launching on the market.
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