Reed Midem Laurine Garaude France tv video film broadway Reed Midem Laurine Garaude France

Mipcom Interview: Laurine Garaude Reflects On A “Difficult” Year & How Covid Has Accelerated Change For The Cannes Market

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deadline.com

Jake Kanter International TV EditorEXCLUSIVE: The television industry’s annual jamboree in Cannes has been cruelly, yet inevitably, harpooned by coronavirus.

Gone is the rosé, deal-making on lavish yachts, hot slices at La Pizza Cresci, and insanely over-priced bar snacks at The Majestic.

In their place, a virtual market. It will be Mipcom, but not as we know it.Laurine Garaude, director of TV at Mipcom organizer Reed Midem, sat down with Deadline to reflect on what she — somewhat understatedly — describes as a “difficult” year.

Festivals on the French Riviera are Reed’s bread and butter, so it’s business model has been completely upended by the pandemic.

Read more on deadline.com
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