As it boosts the number of film and TV adaptations of its properties, Mattel has hired Disney and Marvel veteran Josh Silverman as global head of consumer products and chief franchise officer.Silverman will oversee global consumer products licensing, franchise management, retail development, publishing, live experiences and location-based entertainment.
He will start September 1 and report to Richard Dickson, Mattel’s president and COO.Mattel is getting set for the opening next year of Barbie, the first major studio movie of its current corporate era.
Other properties due for screen treatments include Hot Wheels and American Girl.During a run at Disney lasting more than a decade, Silverman held senior leadership positions in the company’s consumer products division.“Josh is an exceptional and talented leader and widely regarded as one of the most accomplished executives in consumer products.
His experience at Disney overseeing the world’s largest entertainment-related consumer products business will be invaluable as we start the next chapter of our growth strategy at Mattel,” Dickson said.In his most recent role at Disney, Silverman was EVP of global third-party commercialization, leading Disney’s consumer product licensing business, third-party retail, and flexible business models.
Read more on deadline.com
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