EXCLUSIVE: Malcolm Gladwell and his podcast production company Pushkin Industries have boarded a BBC audio series that tells the story of Elon Musk.Gladwell, who is behind podcasts such as Revisionist History and Broken Record, has teamed with the British public broadcaster to release Elon Musk: The Evening Rocket in the U.S.
and Canada.It’s an interesting deal given that the show, which comes from Harvard historian and New Yorker writer Jill Lepore, was originally produced for BBC Radio 4, one of the BBC’s flagship radio stations, but Pushkin will be making it available as a podcast in North America for the first time.The series aims to pierces the cloud of puffery around Elon Musk, who recently once again surpassed Jeff Bezo to become the
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