Cynthia Littleton Business EditorMagnolia Network opened its doors on Jan. 5 to an audience of about 3 million viewers, powered by the linear launch of “Fixer Upper: Welcome Home,” the renovation series hosted by Magnolia chiefs Chip and Joanna Gaines.Magnolia Network’s first night of primetime programming garnered about 3 million viewers in Nielsen’s L3 ratings.
The lifestyle and how-to channel marks the return to TV for the Gaines, who have partnered with Discovery in the streaming and linear launch of the curated Magnolia Network as a streaming label on Discovery Plus and the linear channel as a rebrand of Discovery’s erstwhile DIY channel.The linear debut of “Fixer Upper: Welcome Home” on Jan.
5 brought in about 1.7 million viewers, a strong showing for an unscripted series. The series marks the return to episodic TV for the Gaines, who run a home renovation and retail empire from their home in Waco, Texas.
The pair decided to take a break from “Fixer Upper” and TV in late 2017 but subsequently spent three years developing content and recruiting talent for Magnolia Network. Click here to sign up for Variety‘s free Strictly Business newsletter covering media earning, financial and investment news and more. Magnolia’s debut was strong enough to rank No.
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