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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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Warner Bros Lux Vide Italy show reports exclusive Warner Bros Lux Vide Italy

Lux Vide Sales Chief Barbara Pavone on ‘Sandokan,’ ‘Michelangelo’ ‘Caravaggio’ & Retaining IP With Streamers (EXCLUSIVE)

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Nick Vivarelli International CorrespondentItaly’s Lux Vide, which has been pushing into the U.S. and international markets with high-end shows such as “Medici” and “Leonardo,” recently appointed former Warner Bros.

Italy senior exec Barbara Pavone as its chief marketing and sales officer.As part of her job Pavone, who is attending Mipcom, is dealing with Lux’s international co-productions and partnerships.

Not surprisingly, one of her biggest challenges is retaining IP when she negotiates with streamers such as Netflix.“It’s a privilege to work with global streaming platforms,” says Pavone who recently helped seal Lux’s first deal with a major streamer, details of which are being kept under wraps.

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