Luke Bryan has some big ventures in the works. The celebrated country crooner and judge is branching out into new projects, and he's turning to those closest to him for a bit of trusted input.ET's Rachel Smith sat down with Bryan in his trailer on the set of a commercial for Two Lane Beer — his new beer and hard seltzer line — and he opened up about co-creating the brand.«The name [Two Lane] is like what you find at the end of the two lane road: a place to go fishing or camping or hang with your buddies,» Bryan said of the inspiration behind the brand's moniker and ethos.Similarly, the commercial he's working on evokes a sense of neighborly Americana, as Bryan explained, «The theme is about your hometown and your hometown heroes and legends.
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