Luis Estrada Satire ‘¡Que Viva México!’ Acquired By Sony Pictures International Productions
deadline.comEXCLUSIVE: Sony Pictures International Productions has picked up worldwide theatrical rights to ¡Que Viva México! — the latest in a series of political satires from filmmaker Luis Estrada — slating it for release on more than 3,000 screens across Mexico, via Sony Pictures Releasing International, on March 23.
The film follows Pancho Reyes (Alfonso Herrera), a prosperous and “aspirational” middle class man who 20 years ago, abandoned his hometown and entirely forgot all about his very large and very poor family.
One day, he receives unexpected news, when his father informs him that his grandfather, Don Francisco Reyes (Joaquín Cosío), a rich old miner, just passed away, and that he is part of his will and possible heir.
Motivated by greed, Pancho decides to go back to the remote town of La Prosperidad to meet with his estranged and resented family, taking his wife, kids, and maid with him.
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