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‘Lucifer’ Dominates But ‘Squid Game’ Fails To Crack Nielsen U.S. Streaming Chart In First Week

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Squid Game has been crowned by Netflix as its biggest original ever, but it got off to a slow start in the U.S., according to Nielsen.In the measurement firm’s streaming rankings for the week of September 13 to 19, the South Korean blockbuster failed to crack the top 10 original shows.

It racked up 206 million minutes of viewing.Nielsen’s numbers capture only viewing via a TV screen and only for Netflix, Amazon Prime Video, Disney+ and Hulu in the U.S., with data coming about a month after the fact.

Squid Game by now has broken out as a global phenomenon, with 111 million households sampling it in its first month, according to Netflix, though it’s now clear how little the U.S.

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