Love Island teams up with eBay for 2022 series in huge snub for usual fast fashion sponsors
ok.co.ukLove Island's 2022 official fashion partners have been announced, which will see the contestants champion sustainability with eBay in a huge change for the series.The ITV show's new brand partner has been a hit with shoppers for many years now and are set to take over from fast fashion brand ISAWITFIRST to push a more ethical message to viewers after Oxfam reported 13 million items of clothing goes into UK landfill every week.
Love Island was previously sponsored by ISAWITFIRST since 2019 and had taken to supplying endless amounts of clothes to the Islander's as they partake on the journeys in the iconic villa.
Prior to them, fellow fast fashion company Missguided held the spot to provide the best of the best looks for the contestants in 2018.
For all the latest celebrity news – including their style secrets! – sign up to the OK! Daily Newsletter. With brands such as these landing the main fashion sponsor for the hit reality show over the past five years, the show has recently received criticism due to promoting viewers to shop their reactive trend-lead pieces.
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