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Live Nation Offers $20 ‘All-In’ Tickets for Alanis Morissette, Lil Baby, Jonas Brothers, More

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variety.com

Jem Aswad Senior Music EditorIn a bid to help bring fans back to concerts, Live Nation announced its “Return to Live” summer concert campaign, offering fans $20 all-in tickets to nearly 1,000 shows this year.

While the company has used the tactic for slower-selling tours in the past, obviously in 2021, as its 40-plus outdoor venues across the U.S.

begin to open, there’s a strong push to get artists back in front of fans.Despite its revenue being flattened by the pandemic, Live Nation has weathered the storm remarkably well, and its stock even hit an all-time high in February as anticipation of the return of the touring industry builds.

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