Jem Aswad Senior Music EditorLive Nation has announced ”Live Nation Next Gen”, a new career development program focused on helping young people, primarily from Black and Latinx communities, prepare for careers in the live music business.
Live Nation Next Gen has partnered with SoLa Impact’s I Can Foundation at SoLa’s new, state-of-the art Technology and Entrepreneurship Center in the heart of South Los Angeles, where the organization is providing free education to train and inspire future leaders.According to the announcement, The inaugural program features an intensive 10-week program of courses for local students ages 16 to 21.
Each week the students are guided through a curriculum and learning from a host of industry professionals, volunteer advisory board members, and Live Nation executives.
Students are workshopping different aspects of creating and managing live entertainment including budgeting, artist relations, booking, marketing, and ticketing.
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