Leo Barraclough International Features Editor Sales agency Memento Intl. has unveiled the first clip and poster from Liu Jian’s Berlin competition title “Art College 1994,” which world premieres on Feb.
24. The film is a portrait of youth set on the campus of the Chinese Southern Academy of Arts in the early 1990s. Against the backdrop of reforms opening China to the Western world, a group of college students live in full swing as they take their first steps into adulthood, where love and friendships are intertwined with artistic pursuits, ideals and ambitions.
Caught between tradition and modernity, they now have to choose who they want to become. It is the director’s third animation feature after 2010’s “Piercing I” and “Have a Nice Day,” which premiered in competition at the Berlinale in 2017, and quickly built a cult following. “Have a Nice Day” was also honored with the best animated feature award at the Golden Horse Awards in Taiwan.
Memento Intl. racked up healthy sales on “Have a Nice Day” to more than 30 international territories. The film features an all star Chinese voice cast including Dong Zijian (“Mountains May Depart,” “At Cafe 6”), Zhou Dongyu (“Better Days”), musician RenKe, comedian Papi, Huang Bo (“The Island,” “Journey to the West”), actor and director Da Peng (“City of Rock,” “A Final Reunion”), as well as internationally renowned auteurs Jia Zhangke and Bi Gan. “Art College 1994” is produced by Nezha Bros.
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