Edward Christopher Sheeran, MBE (born 17 February 1991) is an English singer-songwriter. In early 2011, Sheeran independently released the extended play, No. 5 Collaborations Project. After signing with Asylum Records, his debut album, + (pronounced "plus"), was released in September 2011. It topped the UK and Australian charts, reached number five in the US, and has since been certified eight-times platinum in the UK.
The album contains the single "The A Team", which earned him the Ivor Novello Award for Best Song Musically and Lyrically. In 2012, Sheeran won the Brit Awards for Best British Male Solo Artist and British Breakthrough Act. "The A Team" was nominated for Song of the Year at the 2013 Grammy Awards, where he performed the song with Elton John.
Lil Baby previews new song ‘Dark Mode’ in Beats By Dre commercial with Ja Morant
nme.comLil Baby has shared a tease of new music – a fiery, headstrong tune titled ‘Dark Mode’ in a new advert for Beats By Dre.The ad itself – helmed by the Baltimore creative outfit ILLIMITEWORLD – aired during Game 3 of the NBA playoffs yesterday (May 8).
It stars Lil Baby and Memphis Grizzlies member Ja Morant in a montage of monochromatic, stylised shots. It acts like somewhat of a music video for ‘Dark Mode’, with the track itself seeing Lil Baby riff on his success and rapping prowess with an impressive string of basketball metaphors.
Over a bed of sharp beats built around soundbites of boots stoping and squeaking on a basketball court, he raps: “Twelve to twelve, I’m tryna bust a clock, the Ja Morant flow / I get in that zone, I get to callin’ it the dark mode / Love the fans so much, I hear ’em screamin’, ‘Pipe me up more’ / Call me what you want, but if you know, then call me young GOAT.”Have a look at the ad below:In a press statement shared with the ad’s release, Lil Baby described Morant as “one of [his] favourite players to watch”. “We’ve been locked in,” he said of his friendship with the basketballer. “This is not my first time partnering with Beats, but we took it up a notch with this original song.
The world gets to experience ‘Dark Mode’ for the first time in a way that’s crazy.”‘Dark Mode’ follows on from Lil Baby releasing three of his own singles last month: ‘Right On’ and ‘In A Minute’ on April 8, and ‘Frozen’ on April 29.
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