Light Switch: How Charlie Puth made his new single a viral hit before its release
officialcharts.comCharlie Puth's Light Switch - which finally arrives on streaming services tomorrow (January 20) after months of teasers and false starts - seems precision-tooled to go viral.
It has irreverent and slightly silly lyrics ("you turn me on like a light switch") and throwback production (think Taylor Swift's more bombastic 1989 sonic flourishes, with the stylings of the 1975).
And really, that's the point - the virality of songs on platforms like TikTok has become an essential factor in many recent songs breaking into the mainstream and on to the charts.
That's certainly how some of the biggest hits of the last two years (Doja Cat's Say So, Olivia Rodrigo's Drivers License, even Gayle's reigning UK Number 1 single abcdefu) became so big...but Light Switch is different, in so much as the song's creation was chronicled in a series of increasingly viral TikTok posts.
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