Larry Jackson Exits Apple Music
variety.comShirley Halperin Executive Editor, Music Larry Jackson is leaving his role as Apple Music’s global creative director, Variety has confirmed.
The executive’s last day is Monday, Sept. 19. He joined the tech giant in 2014 following its acquisition of Beats Music and Beats Electronics in May of that year for $3 billion, alongside Beats cofounders Jimmy Iovine and Dr.
Dre. Hits first reported news of Jackson’s exit. A music industry veteran who had held senior positions at RCA and J Records as well as Interscope, the Los Angeles-based Jackson brought to Apple his deep rolodex and longstanding relationships with top music stars like Kanye West, Nicki Minaj, Lil Wayne and Drake.
In a 2020 interview, Jackson told Variety, “We’re No. 1 in hip-hop. Artists like Wayne, Drake, Travis, Future, Post Malone, Kanye all do really well on the service.” He played a key role in rebranding the tech giant as a destination for music streaming, which included drafting Taylor Swift as a star in Apple Music commercials.
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