NBC disaster drama series La Brea has avoided a linear ratings sinkhole and instead taken off on streamer Peacock and in the younger demo.The premiere episode of the series, which and stars Natalie Zea, has more than doubled in total viewers since its September 28 launch from 6.4M, per Nielsen overnights, to 15.6M.
This figure includes live and delayed linear viewing as well as digital viewers on Peacock.The show, from David Appelbaum, has become the best launch of any new NBC show on the network’s sister streamer, although the company didn’t break out the standalone digital figures.While NBCUniversal is evidently happy with its total performance, both on linear and digital – it is the number three new show of the season in total L+3
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