Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.
Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.
Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.
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She also wanted the packaging to reflect her upbeat personality, rather than “playing on the stoner trope" or looking sterile and dull on shelves. “My color palette is bright colors," she says. "Happy Dance is a state of mind.” The key, she says, was landing on something her husband, Dax Shepherd, would want to use as well, which meant staying away from fruity scents: “I wanted to make it as simple as possible, so it wouldn't challenge other scents if I want to put on something after." The result is three products perfect for everyone.
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