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Kering’s Women in Motion Program Eyes Next Step Forward for Female Representation in Cinema

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variety.com

Carson Burton The Women in Motion program from Kering will return to Cannes for its seventh year to once again celebrate the lives and accomplishments of powerful women in cinema.

The program aims to further the cause of recognizing women in the film industry at a time that seems to be a turning point for female representation in the sector.Women in Motion launched in 2015, aims to shine a light on women’s contribution to the motion picture arts both in front of and behind the camera.

Kering, the French-based multinational corporation specializing in luxury goods, presents two awards every year at the Cannes festival: The Women in Motion Award honors iconic and inspirational figures from the world of cinema, and the Young Talents Award supports a promising woman in the industry.

It also sponsors talks with female filmmakers, producers and actors during the festival. “Women in Motion will continue, thanks to its awards, to shine a light on exceptional women who have made their mark on cinema and helped change perceptions, and also to provide financial support to talented young female filmmakers,” says Valérie Duport, Kering chief image and communication officer. “With our talks, our objective is also to provide a space to leading women in the industry to share their views on female representation, and to discuss the factors involved to bring about change.”Although there have been gains by women in the biz, the official Cannes lineup this year features only five films by women, up from four in 2021.

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