film audience Strategy

‘Jurassic World: Dominion’ Could Beat ‘Lightyear’ for No. 1 Box Office Spot

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Pre-release projections for the “Toy Story” spinoff were expected to be at least $75 million with many analysts expecting a start in the $80 million range.

That would have put “Lightyear” in the neighborhood of past Pixar films “Monsters University” and “Inside Out” and would have beaten the $72 million opening of spring family title “Sonic the Hedgehog 2.” Instead, it is opening around the $53 million start posted by “Cars 3” in 2017.While “Lightyear” was the top grosser on Friday with $20.3 million from 4,255 screens — including $5.2 million from Thursday previews — industry estimates now have “Jurassic World: Dominion” beating “Lightyear” with a second weekend total of $57 million, a result that would give the dinosaur blockbuster a 10-day domestic total of just under $250 million.

In a way, this is history repeating itself. Back in 2015, the first “Jurassic World” earned $103 million in its second weekend to deny “Inside Out” the No.

1 spot despite the Pixar film’s $90 million opening. The relatively lower numbers posted by “Dominion” created the expectation that “Lightyear” could beat a weaker second weekend from the dino film, but that is proving to not be the case.

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