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Joe Sugg, Caspar Lee And IMG’s Margravine Launches U.S. Base And Rebrands As MVE

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The UK’s Magravine is branching out into the U.S. The play comes as the management agency undergoes a major rebrand. Going forwards, the company co-founded by IMG and YouTube stars Joe Sugg and Caspar Lee will be known as MVE.

A new company logo has also been created. The American arm will be called MVE US, and running it will be former Insanity Group execs Dean Ondrus Coulsom and Claudia Parrinello, who have been hired as Senior Vice Presidents.

In the UK, Olivia Russo has been upped to General Manager. The MVE US roster will include fashion influencer Delaney Childs, Are You the One star Uche Nwosu and Clinton Moxam in LA and Canadian LGBTQ+ content creator Myles Sexton.

The unit will focus on finding new talent to guide in the digital space. Coulson, who has worked in talent management for 13 years and overseen the likes of British group N-Dubz, was most recently part of Insanity Group’s Los Angeles officer.

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