Bob Bakish Brian Steinberg-Senior audience president Digital Bob Bakish Brian Steinberg-Senior

Jo Ann Ross Will Take Ad-Sales Chairman Role at Paramount While John Halley is Elevated

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variety.com

Brian Steinberg Senior TV Editor Jo Ann Ross, the TV industry’s first female ad-sales chief, will take a new chairman role at Paramount Global, while John Halley will take on the position of president, overseeing U.S.

sales — a major transition at the media company that aims to merge Ross’ close contact with clients with Halley’s expertise in new forms of digital advertising.

Halley will report directly to Paramount Global’s CEO, Bob Bakish, while Ross will “provide her expertise and experience in a strategic advisory role to ensure a smooth transition,” the company said in a statement.

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