Jennifer Lopez announced as the new face of Italian intimates brand
hellomagazine.comJennifer Lopez is clearly ready to get back to work!MORE: As seen on JLo: Jennifer Lopez's favorite shoes are up to 60% off at DSWThe star's last two big projects – other than planning her big wedding to Ben Affleck – were her Halftime documentary and her romantic comedy Marry Me, and now she has an entirely different venture under way.She will be gracing billboards and dazzling in lingerie very soon, as she has just been named Intimissimi's new Global Brand Ambassador.WATCH: Jennifer Lopez wows fans in honeymoon bathtub videoMORE: Jennifer Lopez looks back on career defining moment alongside Marc AnthonyWomen's Wear Daily announced the news on 29 September, revealing that as the new face of the Italian intimates brand, the brand is hoping Jennifer will help them make their mark in the U.S.According to WWD: "The brand launched in New York City in 2017, but the group's ambitious bicoastal growth plan was slowed by the pandemic."Prior to the songstress taking on the role, fashion icon Sarah Jessica Parker was previously attached to the brand as well.
The star is no doubt perfect for the roleJ.Lo is quite booked and busy these days, as she recently announced yet another very different project for her, one she quite transformed herself for.MORE: Jennifer Lopez displays dangerous skills in new film comeback teaserMORE: Jennifer Lopez enjoys girls' day out with new stepdaughter Violet Affleck – detailsThe Let's get Loud hitmaker announced she would be starring in a new action film titled The Mother, sharing a teaser in which she displays some seriously deadly skills.A post shared by Netflix US (@netflix)Jennifer stars as a former assassin in the new action filmWhile she filmed the project back in 2021 in Canada and Gran.
Read more on hellomagazine.com