Jason White Exits As MTV Entertainment CMO, Amy Campbell To Replace Him

deadline.com:

Jason White is leaving as CMO of MTV Entertainment after a little over a year on the job. He will be succeeded by MTV veteran Amy Campbell who had been promoted to EVP Marketing when White joined the company as CMO in April 2021.Campbell will oversee marketing, creative and social engagement across the MTVE portfolio, reporting to President Chris McCarthy and serving on his leadership team.

She also will work closely with MTVE’s Social Impact team across three key areas: civic engagement, mental health and social justice.White, former Global Head of Marketing for Beats by Dr.

Dre, joined MTVE from top cannabis provider Curaleaf where he served as CMO.Campbell, who joined MTV Networks in 2000 as executive producer, has held various brand creative-focused executive positions across MTV Networks.McCarthy announced the transition in an internal memo:Hey everyone,I have some news to share with you today about Jason White and Amy Campbell.Jason has decided to step down and I have named Amy Campbell our new CMO.Jason WhiteFrom the day he joined MTV Entertainment, Jason has been a passionate advocate for our brands and a great partner to me and the senior team.

In his time here, Jason made a lasting impact including leading the creation of our new approach to marking commemorative months and events (Know Me, Hear Me, See Me) and has driven several key initiatives with clients and social partners.Jason is an incredibly positive leader whose optimistic outlook is infectious.