LOONA were blindsided earlier this month when the beloved K-pop group’s former creative director Jaden Jeong and his new agency Modhaus announced that they had signed exclusive contacts with four of the group’s former members: Heejin, Kim Lip, Jinsoul and Choerry.
In an exclusive interview with NME, Jeong speaks on how he reunited with the four idols and addresses speculation around their future at the agency.Jeong parted ways with LOONA when he left the group’s agency Blockberry Creative in 2019.
However, that didn’t mean they severed ties, he tells NME. Jeong and LOONA “would typically catch up over a meal about once a year”, with a modest amount of contact between those gatherings. “I did hear from them occasionally on holidays and other special occasions.”However, neither Jeong nor the four ex-members had initially set out to reunite under the same agency. “I must admit that there is no sensational or dramatic story to tell,” he says, adding that Heejin, Kim Lip, Jinsoul and Choerry had contacted him after securing injunctions to terminate their Blockberry Creative contracts in order to “[seek his] guidance regarding their future”.“At the time, the future did not necessarily mean [a] future with Modhaus.
My intention was to provide them with my personal advice in choosing the most suitable management company for them,” he explains. “However, as our conversation progressed, it became clear that there was potential for them to continue their careers with Modhaus.”Since the signing of Heejin, Kim Lip, Jinsoul and Choerry was reported on March 17, fans and observers alike have speculated that the quartet could join the agency’s other girl group, tripleS, especially considering all 24 tripleS members have yet to be.
Read more on nme.com
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