J Balvin is set to headline a concert in Fortnite on the eve of Halloween. Dubbed Fortnitemares, the event — which will take place annually — features new gameplay and in-game rewards.
Using cross reality technology, the Colombian artist will appear on the Party Royale stage at 6 p.m. PT on Oct. 31 and perform his hits including new song "La Luz" with Panamanian singer Sech. "I am always looking for innovative ways to connect with fans that have been so incredibly supportive of my career and music, as well as gain exposure to future fans," said J Balvin in a statement.
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