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ITV Taps Film and TV Charity Chief Alex Pumfrey as Director of Strategic Partnerships

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Naman Ramachandran U.K. commercial broadcaster ITV has hired Alex Pumfrey as director of strategic partnerships, reporting into Martin Goswami, group strategic partnerships and distribution director.

Alex Pumfrey, currently CEO of the Film and TV Charity, revealed last week that she was stepping down after almost six years in the role.

She will remain in the role through May and join ITV in June. Pumfrey replaces Lynette Kewley, who was director of strategic partnerships and moved over to ITV’s streamer ITVX as director of commercial and propositions last year.

At ITV, Pumfrey will be responsible for developing relationships across national media players such as BBC, BT, Sky and Virgin Media and international tech giants including Apple, Amazon and Samsung.

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